What Is LLM SEO? How to Get Recommended by ChatGPT and Google AI

Buying questions have moved into chat. 'Best barber near me', 'how much does ceramic coating cost', 'who can fix a leaking boiler today' are all being asked to assistants that answer in a sentence instead of a list of links.

If those systems can't tell what you do, where you do it and what you charge, they can't recommend you, however well your site ranks in the classic blue links.

First, an unambiguous record: one business name, one set of services, one service area, one phone number, repeated consistently across your site and profiles.

Second, structure: schema markup for your organisation, services and FAQs, so a machine reads facts rather than inferring them from marketing copy.

Third, quotable answers. A short, direct answer to a real question is far easier for a model to cite than three paragraphs of build-up.

Write one sentence describing your business exactly, and use it everywhere. Give each service its own page with prices and coverage. Add FAQ sections that answer what customers actually ask.

Publish an llms.txt file that points crawlers at your most important pages, and make sure your robots rules don't block AI crawlers you want to be read by. Keep reviews current, since independent corroboration is what makes claims credible.

You can expect to be understood correctly, and to appear more often when assistants compare options in your trade.

You can't expect a guaranteed mention. No one controls those answers, and anyone claiming otherwise is selling certainty that doesn't exist.